I was away at Web 2.0 Expo in New York this past week – a conference for those interested embracing and extending the opportunities created by Web 2.0 technologies. Ironically, it was the use of one of those technologies, social networking on facebook in this case, that got a huge amount of local press for our [...]
Posts under ‘Marketing’
How Enterprise Lost my business and Budget Won
So, I’m in NYC for the Web 2.0 Expo, and decided that I wanted to rent a car for one of the days I am here. I was on wireless on my BlackBerry 8900 curve, because data roaming is killer on these things. Unfortunately, the G band wireless at the conference leaves a lot to [...]
The Customer’s the thing…
I want to recount an example of a recent experience with excellent Customer Service from an online store. When I said that phrase to a friend of mine, he said, “What? Say that again?”, implying that “excellent customer service” and “online store” in the same sentence is some kind of oxymoron. Sadly, this is often [...]